Digital Public Relations (PR)

At Lokal, we:

• Create SEO-focused content: We craft press releases, blog posts, and media features that are optimized for search engines, boosting your online visibility.
• Secure media placements: By working with our network of 10 news websites, we help you gain valuable backlinks, increasing your search engine rankings and overall brand credibility.
• Monitor your brand mentions: Our team actively tracks mentions of your brand to ensure positive coverage and provide timely responses to negative feedback.

Collaboration with influencers is a key aspect of modern digital PR. LOKAL's sample service includes 100 TikTok accounts (ranging from 5k to 100k followers), 20 YouTube accounts (1k to 5k subscribers), and 50 Twitter accounts to get your message to a broad and engaged audience.

LOKAL's Influencer Marketing services include:

• Targeted Influencer Campaigns: We identify influencers who align with your brand values and goals, helping you reach potential customers through authentic and relatable content. (Note: Talent and production fees are additional.)
• Content Creation and Distribution: We create engaging, shareable content and distribute it across multiple channels, ensuring your brand message reaches millions of potential customers. This includes 1,300+ pieces of unique content and reposts across our network, with a goal of generating 5 million organic impressions monthly.

Services include:

• Organic Distribution We distribute your content across major platforms, ensuring you gain organic traction. By sharing content on platforms such as 20 Facebook Pages and 10 Reddit accounts, we ensure that your message reaches your target audience effectively.
• Content Marketing PR Our team crafts press releases, blog posts, and articles tailored to your business, designed to amplify your brand's

Here's how we manage your brand reputation:

• Reputation Monitoring, Response, and Management: We offer real-time monitoring across platforms such as Facebook, Twitter, and Reddit, with a 4-hour Service Level Agreement (SLA) to ensure prompt responses to any potential issues.
• Reputation Protection and Crisis Management: If your brand is facing negative press or poor reviews, LOKAL will step in to mitigate the damage.

Our strategy includes:

• Planning sessions with our team We work closely with your brand to understand your digital marketing objectives, audience demographics, and market trends. From there, we create an actionable, data-driven plan.
• Ongoing review and refinement As market trends shift, we adjust your strategy accordingly. Regular reviews and performance analysis ensure that your PR efforts remain relevant and impactful.